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Fashion firms introduce mobile parcel tracking

(Updated 07.11.11) Customers of fashion businesses Asos, Radley and Jules B will be able to track and make changes to deliveries through their mobiles from this week as a result of the retailers’ carrier DPD launching a mobile site.

Through the website, customers can access orders and change delivery times. Customers that receive calling cards will be able to connect directly to the mobile tracking site through QR codes that connect.

The launch of a mobile delivery tracking site is a response to the dramatic increase in consumers accessing the internet through their mobile devices, prompting growing demand among consumers to check deliveries at their convenience.

According to Dwain McDonald, chief executive of DPD, more than 15% of its customers access the DPD website via mobile phone and this number is increasing monthly.

“Our experience monitors the latest findings from the Office of National Statistics which shows an explosion in mobile phone internet access – from 8.5m UK users in 2009 to 17.6m this year,” he said.

The mobile tracking service is the latest extension of the retailers’ carrier DPD’s Predict service, which was launched in March. This provides consumers with an SMS or email detailing the time of delivery within an hour of the driver’s arrival.

Tom Baxter, e-commerce and development manager of Jules B - currently shortlisted for three Drapers Fashion Awards (including Small E –Tailer of the Year) - said that switching to the one-hour service 15 months ago had helped the independent retailer reduce delivery queries by 30%.

“It’s helping us increase customer satisfaction. We now receive 30% fewer callsfrom customers querying when their goods will arrive. You only get one shot at Christmas in retail and we are confident that this will help us get it spot-on,” Baxter said.

Baxter was confident about Christmas deliveries because of efforts to make delivery experience as convenient as the online shopping transaction.

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