Clothing and footwear continued to drive online growth in January, when total online retail sales growth slowed to its lowest annual rate.
Clothing and footwear like-for-like sales online rose 10% in January, outperforming the rest of the retail sector which reported a 5% rise in like-for-likes on last year tototal £4.3bn.
Month-on-month total retail sales fell 22% according to the IMRG Capgemini e-Retail Index, which was in line with usual post- Christmas trend.
In Clothing, footwear and accessories, month-on-month like-for-like sales fell 30%. Within that, footwear like-for-likes rose 51% year-on-year and dropped 24% month-on-month. Lingerie like-for-like sales jumped 20% year-on-year and fell 25% month-on-month.
Capgemini vice president of retail Chris Webster said: “While annual growth for e-retail was slow in January, we should factor in the fact that December was a very strong month for the industry. Last January, e-retailers’ sales were buoyed up by heavy discounting and promotions that were necessary to sell stock left over from poor Christmas trading resulting from the impact of the recent move into recession”.