Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

La Senza, TM Lewin and Bank join online points platform

Clothing retailers La Senza, TM Lewin and Bank have joined a loyalty points platform, which allows businesses to reward their customers for interacting and engaging with them.

Addictivepoints, which launched last week, has created a platform that offers social rewards in order to help businesses to drive customer loyalty and engagement.

Liking, sharing, commenting, registering, reviewing and purchasing can all help shoppers earn points, which they can redeem on products from a range of shops.

The data from Addictiveponts can provide businesses with an insight into their audiences’ behaviour and the system can be adapted into retailers web and social media platforms.

Chief executive Sarah-Jane Thomson said: “Retailers across the world have recognised the crucial importance of driving consumer engagement with their brands.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.