The sunshine helped boost online sales of spring wardrobes with sales of fashion up 28% year-on-year and 27% month-on-month in March.
Within that, sales of accessories online rose 55% year-on-year and 20% month-on-month, according to the IMRG Capgemini e-Retail Sales Index for March. Footwear sales online grew 58% year-on-year and 25% month-on-month. Sales of lingerie online jumped 38% year-on-year and 7% month-on-month.
Online sales across all sectors in retail rose by 15% during the month compared to March 2009 and 11% month-on-month. Online shoppers spent £4.5bn during the month compared with £3.9bn in 2009.
Those retailers with a multichannel offer – with both a store presence and an online presence – reported sales rose 28% year-on-year. Sales for retailers with a purely online presence are up by only 1% on March 2009.
Chris Webster, vice president, retail consulting and technology at Capgemini, said: “These are solid figures, and prove the continued resilience of online retail. The retailers themselves, particularly those with both an online and a store presence, have fought hard to attract and retain customers, even in a period of political uncertainty.
Tina Spooner, director of information at IMRG added: “The 15% yearly growth in online sales is very positive and is evidence that e-retail continues to outperform the high street. The strength of the multichannel approach within e-retail is also reflected in the March Index results. There is a strong trend emerging showing that high street retailers with an online presence are playing an increasingly significant role in the e-retail sector. Retailers with a diverse multichannel offering will no doubt continue to reap the rewards of their investment in the online space.”