Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Festive mobile spend estimated at £6.9bn

Almost a quarter of shoppers plan to buy Christmas presents using a smartphone or tablet, according to research released this week.

The study of 2,000 UK consumers by web hosting firm Rackspace suggested that 23% will use an internet-connected mobile device to buy presents.

Nearly all of those surveyed (90%) plan to buy some of their Christmas presents online. Rackspace estimates a potential online spend of £6.85bn over the festive season. Of those customers that will buy online over Christmas, 40% said they would buy clothing and accessories.

More than two thirds (70%) of respondents said convenience was the main benefit of shopping online, and 59% said they scouted out cheaper prices on the internet.

More than two thirds (68%) also said they were seeking special offers before purchasing, with 19% saying they would wait for deals on group buying websites.

Peter Briffett, managing director of group buying website Living- Social, which works with retailers including Next and Oasis to offer its members daily discounts, said it was not a surprise to see consumers holding off until they found the right deal.

More than a third (38%) of online shoppers surveyed said they would abandon apps or websites that take more than 10 seconds to load. Almost half (45%) said in these instances they would turn to competitors to make purchases.

Briffett pointed out that it is important for retailers to make buying online a “snappy, seamless experience”. He said: “Online people have a much shorter attention span; you must make sure what you are doing is exciting.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.