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Firetrap redesigns site to bolster sales

Young fashion brand Firetrap has revamped its website.

The site, which went live last week, features more detailed product descriptions and suggests additional pieces to build an outfit. It also includes a full history of the brand, links to its Facebook and Twitter profiles and a blog.

Charlotte Perini, marketing manager at Firetrap, said the existing site had generated sales of £20,000 to £30,000 per week.

She said: “We wanted to refresh the site to improve the shopping experience for customers, such as suggesting what other clothes they can wear [with certain items], which will help increase sales. Before, the site offered just ecommerce. We didn’t tell people about us, so now we have a brand section.”

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