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Givenchy launches m-commerce app

Luxury brand Givenchy has launched a womenswear m-commerce iPhone and iPad app for autumn 13.

The transactional app is available in English, French, German and Chinese. It includes international delivery options as well as same day delivery in London and New York.

Givenchy plans to introduce a second menswear app in November with the spring 14 collection.

The brand’s desktop site was launched in July of this year in English and French.

Givenchy plans to add a Chinese language option in October.

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