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Google launches online fashion venture

Google has entered the fashion business with the launch of a dedicated fashion site, which will allow users to create their own clothing boutique.

Boutiques.com, showcases a collection of personalised boutiques from celebrities, designers and fashion bloggers, such as actress Ashley Olsen and designers Ana Sui and Tory Burch. Users can also create their own online store featuring their style preferences and favourite brands.

Users can post comments on each of the boutiques and click through to a brand’s online store to purchase items.

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