Concessions firm Hallett Retail is to launch an online version of its high street concession format Fuse Fashion Network next week.
Hallett’s first transactional site, Fusefashion.com, will feature more than 30 different brands across mainstream and contemporary womenswear, plus size clothing, lingerie and accessories. The site, which has been undergoing extensive testing over some months, will go live from Monday November 5.
Managing director of fusefashion.com Wendy Hallett said: “We are delighted to have our own transactional website up and running alongside our high street concessions, so that even more customers can discover the wonderful ‘Aladdin’s cave’ of brands we sell, brands as unique as each of our customers.
“The website will highlight this to our customers, as well as giving us a voice via our fashion blog and social media.”
Hallett has more than 150 Fuse Fashion Network concessions in the UK and Ireland in stores such as Debenhams, House of Fraser, Outfit and BHS.