Premium etailer My-Wardrobe.com has poached Harrods ecommerce boss David Worby as its chief executive.
Worby will leave his role as director of Harrods Direct in June. He will focus on My-Wardrobe’s international expansion, taking over from founder Sarah Curran, who will concentrate on the etailer’s brand development.
Worby has spent over two years at the department store, translating the luxury retailer’s offer online. Prior to Harrods, Worby was in charge of department store chain Debenhams’ online business.
My-Wardrobe is in the process of revamping its international sites, by launching localised language and currency options. It started with its Scandinavian site and is rolling it out to further territories.
The etailer has hired managers for each of its overseas territories to prepare for the international push.
In 2010, My-Wardrobe won a $9m (£5.8m) investment led by venture capital firm Balderton Capital to drive growth in international markets.
Losses at My-Wardrobe widened to £3.8m for the year to June 30, 2011, due to investment in its infrastructure to facilitate its major expansion. Despite the loss, the retailer boosted
its revenue by 75% to £12.7m, with international growing at a faster pace than the UK. My-Wardrobe was unavailable for comment as Drapers went to press.