Former Arcadia director Hilary Riva and branding veteran Rita Clifton are to join the Asos board.
The pair will join as non-executive directors of the etailer with effect from April 1.
She was also managing director of Rubicon Retail, during which time she jointly led the management buy-out of Principles, Hawkshead, Warehouse and Racing Green from Arcadia.
In 2005 Riva joined the British Fashion Council as chief executive and has since worked as a non-executive director of property firm Shaftesbury and London promotional organisation London & Partners.
Clifton is currently chairman of strategic brand consultancy BrandCap and research consultancy Populus. Prior to this she has held non-executive directorships at Dixons and Emap and was chairman of global branding consultancy Interbrand.
Asos chairman Brian McBride said: “We are delighted to be announcing the appointment of two highly regarded businesswomen to the Asos board. Fashion and brand are key to our success and their expertise in these areas is unquestionable. We are looking forward to working with them both and are confident they will make significant contributions to the continuing success of Asos.”