Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Indies are targeted in Asos’s Marketplace push

Asos is looking to double the number of sellers on its Marketplace platform to more than 1,000 by attracting new retailers to its line-up.

Asos Marketplace launched in 2010 and has 567 sellers, but the etailer wants to “significantly” grow this number over the next year.

Senior manager Rachel Humphreys said: “We need to be more aggressive in getting new indies on board.”

The existing roster comprises 30 multi-brand indies, more than 200 shops selling vintage stock and 318 independent labels and designers.

Asos will be looking for both menswear and womenswear indies that provide something different from the etailer’s current offer, across contemporary, premium and young fashion markets.

Asos has appointed an international seller scout to scope out potential partners from around the world.

The etailer is also working with fashion universities to teach students how to use Marketplace to start their own labels and build an online presence.

“We want to provide a platform that allows our customers to discover new labels and brands they haven’t heard of,” Humphreys said.

Sellers pay a monthly fee of £20 to sit on the site, as well as 20% commission to Asos for everything they sell.

  • For Drapers readers, Asos Marketplace is offering all new boutique applications three months’ free rent. Click here to apply or by email quoting ‘Drapers’.


Readers' comments (1)

  • 20% Commission?!!! Unless you're on an absurdly high mark-up, this cannot be economically viable.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.