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Indies are targeted in Asos’s Marketplace push

Asos is looking to double the number of sellers on its Marketplace platform to more than 1,000 by attracting new retailers to its line-up.

Asos Marketplace launched in 2010 and has 567 sellers, but the etailer wants to “significantly” grow this number over the next year.

Senior manager Rachel Humphreys said: “We need to be more aggressive in getting new indies on board.”

The existing roster comprises 30 multi-brand indies, more than 200 shops selling vintage stock and 318 independent labels and designers.

Asos will be looking for both menswear and womenswear indies that provide something different from the etailer’s current offer, across contemporary, premium and young fashion markets.

Asos has appointed an international seller scout to scope out potential partners from around the world.

The etailer is also working with fashion universities to teach students how to use Marketplace to start their own labels and build an online presence.

“We want to provide a platform that allows our customers to discover new labels and brands they haven’t heard of,” Humphreys said.

Sellers pay a monthly fee of £20 to sit on the site, as well as 20% commission to Asos for everything they sell.

  • For Drapers readers, Asos Marketplace is offering all new boutique applications three months’ free rent. Click here to apply or by email sell@marketplace.com quoting ‘Drapers’.

 

Readers' comments (1)

  • 20% Commission?!!! Unless you're on an absurdly high mark-up, this cannot be economically viable.

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