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Isabella Oliver to launch e-stylist service

Maternity and womenswear etailer Isabella Oliver is to launch a live e-stylist service on the site this month, to celebrate its 10 year anniversary.

The service, which is currently available on contemporary womenswear etailer Baukjen, was created by husband and wife team Baukjen de Swaan Arons and Geoff van Sonsbeeck. It uses live video technology to allow customers to book an online session with an e-stylist.

Isabella Oliver will also launch new technologies on its desktop site to enhance the customer experience including virtual fitting tool Fits.Me and social curation tool Olapic.

Suzi Lemer, head of PR at Isabella Oliver, said: “Olapic will be used to collate and showcase imagery of customers, bloggers and Isabella Oliver’s extensive celebrity following wearing garments via stunning galleries that increase engagement and allow one click shopping.”

The etailer also launched a mobile optimised site last week.

Readers' comments (1)

  • Issue with retailers own stylists is they are biased. There's also no guarantee they know what they are talking about either. Who has trained them, what are their credentials?

    Department stores offer instore shoppers too. They make commission on sales made.

    Just another marketing gimmick in my opinion. Also, they will never be able to manage the peaks so customers will get frustrated (like if you ever try to ring IKEA... "thank you for holding, you are in a queue, your call will be answered in approx 60 minutes...."

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