Premium retailer Jaeger has relaunched its online offering with a new platform provider.
The retailer launched a five year contract with platform provider eCommera yesterday (November 28) in a move which that sees the back end of its ecommerce and mcommerce operations overhauled.
Jaeger will use eCommera’s ecommerce trading platform, mobile app and browser, and specialist retail consultancy.
In addition to this, Jaeger will use eCommera’s online data analytics tool, Intelligent Trader, to optimise trading and analyse data, providing it with insight that can be used to help drive growth.
“The new online site provides us with a springboard for growth and international expansion,” said Steward Binnie, chief executive of Jaeger.
Next year Jaeger will make changes to the front end of its website so that it looks different to the customer.