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Jimmy Choo edits online world

Luxury footwear and accessories label Jimmy Choo has relaunched its website with a focus on editorial content.

The editorial section, called Choo World, gives users trend information and advice as well as video content and interviews with actors January Jones and Thandie Newton, and pop star Tinie Tempah. Jimmy Choo creative director Sandra Choi also offers customers an insight into her world by way of behind-the-scenes content including travel journals, mood boards and sketches and photography.

The site has a refreshed design, with large campaign and product images showcasing the latest collections.

Product pages feature multiple images as well as further recommendations. Users can also save a wish list on the site, which they are invited to share with the brand so it can see which items are popular.

The site, which uses responsive design, is available on desktop, tablet and mobile.

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