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Joseph to launch first online shop

Luxury brand Joseph is to launch its first online store next month, housing every style of product from its ready-to-wear collection, including clothing, bags, footwear and accessories.

The brand has previously been stocked online at e-tailers including Net a Porter and My-Wardrobe, but this will be its first solo venture into e-commerce.

The website, which will launch on October 18, will be the largest of all Joseph outlets and include editorial content through ‘Le Blog’, which will feature behind-the-scenes news, designer interviews and guest writers.

2012 marks the 40th anniversary of the brand, which opened its first store in Chelsea in 1972.

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