Young fashion brand Little Mistress is plotting online expansion after appointing a new head of ecommerce.
Former ecommerce manager at Paul’s Boutique Rea Hadziabdic joined the team yesterday (June 10) and will manage the website, which also hosts kidswear brand Little Misdress and short-order dress collection Paper Dolls.
Managing director Mark Ashton said: “The Little Mistress website is going through huge growth and I believe Rea will take us to that next level.”
Ashton added the collections are set to expand over the coming months which will also help drive online growth.
Paper Dolls will debut footwear and accessories for Christmas and the Little Mistress range will also expand for Christmas too.