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Little Mistress appoints head of ecommerce

Young fashion brand Little Mistress is plotting online expansion after appointing a new head of ecommerce.

Former ecommerce manager at Paul’s Boutique Rea Hadziabdic joined the team yesterday (June 10) and will manage the website, which also hosts kidswear brand Little Misdress and short-order dress collection Paper Dolls.

Managing director Mark Ashton said: “The Little Mistress website is going through huge growth and I believe Rea will take us to that next level.”

Ashton added the collections are set to expand over the coming months which will also help drive online growth.

Paper Dolls will debut footwear and accessories for Christmas and the Little Mistress range will also expand for Christmas too.

Readers' comments (1)

  • Thierry BAYLE

    Great to hear that.
    Whether you have a boutique or an E commerce operation, you need to manage it professionally.
    2 words come to my mind:
    Traffic and conversion.
    How do you get traffic? What are your goals? How do you raise the performance?
    Same thing with conversion.

    Thierry Bayle
    @retailfashion

    Unsuitable or offensive? Report this comment

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