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Littlewoods scores with Coleen Rooney

Littlewoods has appointed Coleen Rooney as the face of the home-shopping business.

Rooney, wife of England footballer Wayne, will star in a £4.5m TV advertising campaign which will launch this autumn. She will also feature in Littlewoods catalogues, recommending styles to shoppers. Coleen Rooney was the face of George at Asda for two years until 2008.

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