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London retailers failing to use new technologies

Only 14% of retailers on Oxford Street and Regent Street offer in-store Wi-Fi, despite more than half of consumers saying they are more likely to shop with a retailer that embraces technology, according to a report by software provider Omnico.

The report, which audited more than 90 retailers, also found the most commonly used technology by retailers was click-and-collect (44%), followed by video screens in store windows (35%).

While the average number of technologies deployed by retailers was two, both John Lewis and Nike, who were at the top of the list in terms of digital innovations among fashion retailers, have six or more customer-facing technologies.

Despite high footfall and the challenge of reducing queues, just 9% of the streets’ retailers had interactive in-store kiosks offering access to their full collections.

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