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M and M Direct celebrates strong Christmas performance

Sales at discount fashion etailer M and M Direct grew 21% in the ten weeks to January 3.

Online orders rose 30% to over 800,000 during the period, and the etailer sold 2.7 million items.

International sales were helped by the strength of the Euro. In June, M and M Direct launched a European website, opening up its offer to customers in Germany, Holland, Belgium, Luxembourg, Republic of Ireland, France and Monaco in local currencies.

M and M Direct chief executive Steve Robinson said that the etailer plans to launch a German language website this year. “International will be an increasing part of the business,” he said. “But we want to keep growing the core and look for more white-label opportunities.”

The etailer has a turnover of just over £100m. It is owned by private equity group TA Associates which bought the business in 2007. M and M Direct is one of a string of retailers tipped to float this year.

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