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Missguided makes first UK move into bricks and mortar

Fast fashion etailer Missguided will launch its first UK concession in Selfridges in Manchester’s Trafford Centre on Monday June 8.

It follows the opening of its first concessions with US retailer Nordstrom in selected stores and online in April.

Founder and managing director of Missguided Nitin Passi told Drapers: “Our launch in Nordstrom has already been extremely popular and we’ve had much demand from customers in the UK to do something similar.”

The Selfridges concession, which will occupy a 420 sq ft space between Topshop and Warehouse, will offer Missguided clothing and selected footwear and accessories lines. Product themes will change every four weeks to mirror its fast fashion ethos.

Passi said: “We’ve witnessed huge growth over the last six years and successfully expanded the business into new markets, which was a key priority. Our focus now is all about experimentation with the brand, trying new and innovative ways to engage a wider market and allowing consumers more diverse ways to shop and interact with Missguided.”

Missguided operates sites in the UK, the US, Australia and France. It will move to a new 45,000 sq ft headquarters in Salford Quays later this year to allow for an increase in staff numbers and construct a new 1 million sq ft fulfilment facility nearby.

The company’s EBITDA increased six-fold from £900,000 to £5.5m for the year to March 31, 2015.

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