Fast fashion etailer Missguided is to launch its first television campaign to promote the retailers Christmas party collections.
The autumn 11 campaign, ‘Drop Dead Gorgeous’ will run throughout the winter months across a range of platforms including TV for the first time. The first ad is scheduled to run on ITV2 in November.
The adverts will feature day and evening pieces including party dresses and footwear. Scenes will see models falling head over heels for the collection.