Net-a-Porter’s standalone menswear site Mr Porter has gone live to the public this morning.
The premium menswear etail site emulates its big sister site Net-a-Porter to combine editorial and collections from international designers including Ralph Lauren, Burberry, Lanvin and Paul Smith.
The editorial-driven site includes an online magazine, The Journal, and home page features such as ‘The 32 Essential Items Every Man Should Own’ and a video interview with designer Paul Smith.
Those who had registered to be founding members of the site had an exclusive preview of the site from last Friday.
Mr Porter will ship to more than 170 countries and is offering a same day delivery service to London and New York.
The site, which is owned by Swiss luxury goods group Richemont, has a team of personal shoppers who can help construct an outfit, build an entire wardrobe and suggest key pieces for shoppers ahead of their arrival onto the site.
It has also launched a YouTube channel at http://www.youtube.com/MRPORTER, featuring exclusive video manuals, style stories and interviews.
In June last year Natalie Massenet, founder and executive chairman of Net-a-Porter, said: “This is an incredibly exciting new venture for us and one we have been planning for some time. We have always said that Net-a-Porter will remain a woman’s brand and now we are ready to create a dedicated men’s shopping destination entirely conceived with the stylish man in mind.”