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My-Wardrobe future uncertain as it cancels all spring 15 orders

The future of is again in jeopardy after the premium etailer revealed it is “currently pausing to review all strategic options” amid the cancellation of all spring 15 orders.

My-Wardrobe will continue to sell autumn 14 stock across its site.

A statement from the company read: “’My-Wardrobe is currently pausing to review all strategic options - all employees and suppliers will be paid and it’s business as usual for the moment.”

A spokeswoman added: “We have a huge amount of stock that we have taken delivery of and we are keen to sell all clothes we have online.”

Asked how long the company might take to reassess its future, the spokeswoman said: “We will have to see.” She declined to provide any further detail.

The owner of a contemporary brand affected by the cancellation told Drapers she was now left with a five-figure order that she would have to find a new stockist for. “The cancellation of an order that size is major for us - to try and sell that stock is going to be difficult. We can’t cancel with the factory as we’d still be liable for fabrics and trims.”

The cancellation of all spring 15 orders is just the latest crisis to hit the etailer. It was rescued from administration in a pre-pack deal in November by a consortium of private investors under the name Growth Capital Acquisitions.

In the past nine months, the business has seen a series of high-level departures including co-founder Andrew Curran, fashion director Carmen Borgonovo, chief executive David Worby and trading director Joanna Stephenson.

Curran set up My-Wardrobe with his ex-wife Sarah in 2006. Sarah Curran joined Shop Direct in December as a director, after leaving My-Wardrobe in July 2013.

Readers' comments (4)

  • Sounds like no wardrobe. The writing has been on the wall for ages and this news is of no surprise.

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  • To the supplier who states they have to continue with the docket........cancel it now and cut your losses. Then your only loss will be fabric / trim, not a whole load of production (that may have to be sold at a discount anyway). You still have a loss but it's less than just carrying through with the order . You can then try and sell off the trim / fabric at a clearance price and recoup some of the costs back.

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  • My Wardrobes Summer sale and discounting
    Began very early this year , which has to be embarrassing
    for the premium brands involved , my surprise is they all seemed to continue to supply despite the obvious damage to their credibility in the the eyes of the wider indie customer base

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  • As a slight aside, one thing that never ceases to amaze me in this trade is that you still get reps supplying companies that they know - or at least should know - that there is a very high chance that the goods supplied will never be paid for.

    Back in the old days, a rep would have control over his or her area without any interference from above and they knew who was credible and who wasn't. These days, reps are just order takers and can't express and opinion even if they had one. The haven't got the nous to know what is going on and who not to supply.

    In short, when a brand moans that they've been 'knocked', they only have themselves to blame because they've allowed to the situation to happen.

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