The future of My-Wardrobe.com is again in jeopardy after the premium etailer revealed it is “currently pausing to review all strategic options” amid the cancellation of all spring 15 orders.
My-Wardrobe will continue to sell autumn 14 stock across its site.
A statement from the company read: “’My-Wardrobe is currently pausing to review all strategic options - all employees and suppliers will be paid and it’s business as usual for the moment.”
A spokeswoman added: “We have a huge amount of stock that we have taken delivery of and we are keen to sell all clothes we have online.”
Asked how long the company might take to reassess its future, the spokeswoman said: “We will have to see.” She declined to provide any further detail.
The owner of a contemporary brand affected by the cancellation told Drapers she was now left with a five-figure order that she would have to find a new stockist for. “The cancellation of an order that size is major for us - to try and sell that stock is going to be difficult. We can’t cancel with the factory as we’d still be liable for fabrics and trims.”
The cancellation of all spring 15 orders is just the latest crisis to hit the etailer. It was rescued from administration in a pre-pack deal in November by a consortium of private investors under the name Growth Capital Acquisitions.
In the past nine months, the business has seen a series of high-level departures including co-founder Andrew Curran, fashion director Carmen Borgonovo, chief executive David Worby and trading director Joanna Stephenson.
Curran set up My-Wardrobe with his ex-wife Sarah in 2006. Sarah Curran joined Shop Direct in December as a director, after leaving My-Wardrobe in July 2013.