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My-Wardrobe in menswear push

Etailer My-Wardrobe is set to expand its menswear offer following the appointment of Nick Wheeler, founder and managing director of shirt specialist Charles Tyrwhitt, to its board.

My-Wardrobe, which this week revealed that revenues rose 84% in its first quarter, said Wheeler – who has joined as a non-executive director – will also work with the board to grow the etailer and develop its business strategy.

My-Wardrobe, which originally sold only womenswear, launched its menswear offer in January and stocks brands including Richard James shirts and Boss Black.

The etailer’s founder and chief executive Sarah Curran said: “Nick has years of experience in retail and his managerial and strategic experience will be integral to our growth.”

Sales at My-Wardrobe in the three months to September 21 hit £1.22m.

Meanwhile, the entry deadline for the Drapers Etail Awards has been extended to October 30.

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