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My-Wardrobe names duo of new appointments

Luxury etailer My-Wardrobe.com has bolstered its team with the newly-created roles of trading director and editor-in-chief.

As editor in chief Nicola Copping will oversee the editorial and creative direction for the brand, driving the development of editorial content across My-Wardobe’s ecommerce platforms with content including seasonal style guides, photography led features and magazine-style editorial.

Copping was previously editor at Harrods.com, where she was responsible for developing and launching the online magazine and the website’s content strategy. Prior to that she was deputy fashion and beauty editor at the Financial Times.

Joanna Stephenson, former senior online marketing manager at Debenhams, joins as trading director.

She joined Debenhams in 1997 covering positions including finance manager and online campaign manager and in her time there, oversaw the development of the online marketing channel.

Prior to this she worked as an accountant.

Both Copping and Stephenson will report into chief executive David Worby, who joined My-Wardrobe.com from Harrods.com in July.

Worby said: “This is another milestone in the My-Wardrobe.com evolution.  Editor-in-chief and trading director are key roles that will propel our levels of creativity and performance to new levels, ensuring that the business is uniquely positioned to take advantage of the growth of fashion online.”

He added: “Both Joanna and Nicola have a proven track record of delivering high quality results in web-focused, retail and publishing businesses and I am tremendously excited at the prospect of them joining  my-wardrobe.com.”

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