Carmen Busquets, the fashion entrepreneur and founding investor in Net-A-Porter, has invested in recycled fashion marketplace BuyMyWardrobe.
Busquets joins industry insider Mimma Viglezio, former executive communications director at Gucci Group, and founder Kal Di Paola.
Originally launched as a series of exclusive fashion recycling events held in upmarket locations, BuyMyWardrobe has now evolved into an online marketing place allowing people to buy and sell pre-owned designer fashion.
Busquets said: “I have always believed that luxury fashion items should have a longer life and reselling and recycling our wardrobe is a smart way to do this and be individually responsible for sustainability. I had been looking into the market for a while to invest as I felt the time was right for a re-sale model to be scaled digitally.
“One of the biggest challenges for digital businesses is to instantly communicate their mission in one sentence. BuyMyWardrobe does just that starting from their name and they go on to nail it with a great vision and a strong management.”
Di Paola added: “Having Carmen on board is a fantastic opportunity for me and the team to have access to the years of experience and knowledge of one the most successful digital entrepreneurs in the industry.”