Luxury etailer Net-a-Porter has launched an interactive feature of its website called Net-a-Porter Live.
Net-a-Porter Live provides viewers with a window into customers’ browsing habits, showing what they are adding to their wish list, to their shopping bag, or sharing with friends, in real-time.
The facility can be accessed through a live-feed ticker at the bottom of the Net-a-Porter home page and from the What’s New navigation dropdown.
The idea behind it is that customers can discover items through watching other users’ activities and then purchase, like or add to their own wish list. Net-a-Porter Live also gives users a global view of what products are popular where and with whom.
The inspiration for Net-a-Porter live came from plasma screens at the Net-a-Porter offices that show real-time purchases and the interest that these screens generated amongst staff and guests since their installation three years ago.
Net-a-Porter founder and chairman Natalie Massenet said: “Visitors to our offices have always been drawn to our screens showing real-time purchases, and Net-a-Porter Live is essentially a modified version of this experience.
“While allowing our customers to see what items are being placed on wish lists and in shopping carts around the world, we are also giving them the ability to interact on a global scale.
“This is an incredibly exciting step forward and we cannot wait to see what unfolds.”
Net-a-Porter Live is the first stage in the etailer’s plans to develop its own social network.