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Net-a-Porter snaps up Koodos.com

Net-a-Porter, the luxury etailer, has acquired the assets of discount fashion etailer Koodos.com which has been put in to administration.

Koodos.com was launched in 2006 and bought in October last year by software development company E-trader Group for an undisclosed amount.

In a statement Net-a-Porter told Drapers: “Following a strategic review of its business, E-trader Group, which runs stockshifters.com the UK’s leading trade clearance site, have decided to dispose of the assets of Koodos.com to theOutnet.com, following which Koodos has been put into the hands of administrators.”

The Outnet has acquired Koodos’ trademarks, domain name and customer database.  

It is understood that Net-a-Porter will use the database of shoppers for its own discounted etail offer The Outnet. It was unknown at the time of writing how many customers it would add to The Outnet database.

Koodos traded with more than 200 brands including Chloe, Diesel and Original Penguin at discount prices. The Outnet, Net-a-Porter’s spin-off off-price site, was launched in April 2009 and offers many of the same brands.

In April, Net-a-Porter was acquired by Swiss luxury goods group Richemont and the etailer will also launch its menswear etail offer Mr Porter in January.

E-Trader Group and Koodos were both unavailable at the time of writing.

 

 

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