Luxury etailer Net-a-porter is to offer customers the chance to buy next season’s McQ collection this Wednesday, two months before the range goes into stores.
The autumn 12 collection from McQ, the diffusion line from Alexander McQueen, will be available to pre-order from Wednesday for one week only. Items will be delivered around two months after ordering.
The number of pre-order services are growing with womenswear chain Topshop also launching a pre-order facility for its autumn 12 Unique collection.
Net-A-Porter buying director Holli Rogers told The Independent: “Pre-order is a service that we have offered our customers in the past for truly exceptional collections. The first time was in 2007, when we collaborated with Roland Mouret on the relaunch of his brand. This was the first time customers could pre-order directly from the catwalk, anywhere.”
She added: “As soon as we saw the McQ runway show, we knew our customers would love the collection as much as we did. McQ wasn’t originally planning to sell the collection so it’s wonderful to be able to offer our customers the chance to pre-order a piece of fashion history.”
Luxury British brand Burberry has also been at the forefront of pre-ordering services by allowing customers to buy pieces straight from the catwalk via its website. The brand also debuted its spring 12 catwalk looks on Twitter.