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New kids’ site IndiaCoco vows to back UK brands

Former Mamas & Papas marketing director Claire Harper has launched an online kidswear store, which she says will champion British design.

IndiaCoco, named after the first names of her two children, caters for newborns to children up to eight years and targets consumers with a “higher disposable income”. However, Harper said the website, which stocks brands such as No Added Sugar, Ilovegorgeous and organic brand Frugi, will have accessible price points ranging from £10 for a T-shirt to £60 for a dress.

Harper, who was at Mamas & Papas for five years and was responsible for launching the kidswear retailer overseas, including in the US 18 months ago, launched the www.indiacoco.com site in early May. A bricks-and-mortar store is set to open in the north of England in early 2013.

Harper, who left Mamas & Papas in November, has set up IndiaCoco with husband Lee Williams. The venture has been privately funded.

She said: “Our concept is to champion and support up-and-coming raw British design talent and work in partnership with the brands to offer them our retail expertise so we can grow together.

“We’ve launched online first because more and more consumers are buying children’s clothes online.”

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