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Online Boxing Day sales soar

Online sales on Boxing Day increased by almost a half compared to the same day last year as shoppers opted to shop via mobiles and tablets.

According to statistics from IMB Digital Analytics Benchmark online sales grew by 44.95% compared to Boxing Day 2011.

Mobiles were used a huge amount more than last year with the number of consumers using a mobile device to visit a retailer’s site reaching 30.72% compared to 19.80% last year. The number of shoppers actually making purchases via mobiles grew to 24.73% compared to 15.93% on Boxing Day last year.

The iPad generated more traffic than any other tablet or smart phone with 15.84% of all online shopping done via an iPad. This was a 109% increase on the same day last year. IPhones came in second with 8.63% of shoppers using them to make purchases.

Chris Withers, head of Smarter Commerce UK, IBM, said: “These figures don’t come as a surprise. Retailers started their promotions early this year, but shoppers have still been holding out for the best prices around and after Christmas. Going online is one way of ensuring they get these deals.”

He added: “The combination of an increase in use of smartphones and tablets, better retail websites, and devices such as the iPad being top of most gift lists this year has created a perfect storm of factors for healthy Boxing Day online trading.”

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