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Online clothing sales jump 21% in April

Online sales of clothing, footwear and accessories soared 21% year-on-year in April, according to the latest IMRG Capgemini e-Retail Sales Index.

Month-on-month sales in the fashion sector dropped by 1%. The category was the second strongest performing sector online.

Accessories saw the strongest sales growth within the fashion sector with sales up 2% year-on-year, followed by footwear with a 49% rise and lingerie which was up 23%.

Total online retail sales increased by 13% in April, with shoppers spending £4.4bn online during the same month.

Chris Webster, vice president of retail consulting and technology at Capgemini, said: “Online retail is seeing continued high growth levels of 13% as more and more retailers are using an online channel to attract a new market and retain customers.”

He added: “The clothing sector in particular has been given a boost by April’s early signs of summer, with shoppers logging on to update their wardrobes for the new season. This sector is driving growth behind the industry as a whole.”

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