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Online clothing sales rise 22% in June

Online sales of clothing, footwear and accessories jumped 22% in June against the previous year, but dipped 9% on May, according to the IMRG Capgemini e-Retail Sales Index.

Warm weather and summer sporting events helped lift online retail sales across all sectors by 20% in June, with shoppers spending £4.4bn online last month, the highest rate of growth since June 2008.

Within the clothing sector, accessories performed strongly with a 73% year-on-year increase, however the category was down 2% compared to May. Sales of footwear jumped 23% against last June while month-month it dropped 11%. Lingerie sales rose 24% on the same month last year and increased 3% from May.

In the first half of the year consumers spent £26.2bn online in the UK, up 15% on the same period last year.  

Capgemini vice president, head of retail consulting and technology Chris Webster said: “The combination of the World Cup, Wimbledon and the high temperatures resulted in a record June for online shopping.

“Despite turbulent times June has seen the second consecutive month of year-on-year growth above the 20% mark. Consumers are more savvy than ever and continue to look towards online shopping to find the best deals that the high street and the internet can offer.”

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