Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Online fashion sales grow 17% in February

Strong Valentine’s Day sales helped clothing, accessories and footwear retailers achieve growth of 17% online in February, according to the IMRG Capgemini e-Retail Index.  

Total online sales across the entire retail sector rose 13% year-on-year to hit £4.1bn for the month compared to £3.6bn the year before. Month-on-month sales were down 4% from January, a fall off after competitive new-year promotions.

It is good news for the sector as online retail sales growth slowed to its lowest-ever level in January, up just 5% like-for-like.

Shoppers stuck to more traditional gifts of lingerie and perfume for Valentine’s day this year. Sales for the gifts sector were down 31% a week before Valentine’s Day while sales of lingerie online soared 30%.

Capgemini vice president, retail consulting and technology Chris Webster said: “It is reassuring to see that romance hasn’t been lost in the recession, and shoppers clearly haven’t lost the love for online retail. The growth of less traditional sectors in February paints an optimistic picture of consumers picking themselves up following the doom and gloom of the last couple of years. Despite online retail’s maturity, it is still showing strong growth levels of 13%.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.