Warmer temperatures and the World Cup helped boost online shopping with sales in the fashion sector up 32% year-on-year and 5% month-on-month in May, according to the IMRG Capgemini e-Retail Sales Index.
Within fashion, sales of accessories online grew 69% year-on-year and 15% month-on-month and footwear sales online increased 52% year-on-year and 6% month-on-month. Lingerie sales rose 9% year-on-year and 13% month-on-month.
Total online sales showed their fastest rate of growth in two years last month, up 22% year-on-year and 3% compared to April.
Multichannel retailers, those with a store presence and a website, reported sales growth of 30% on last year’s figures. Online-only retailers saw a smaller growth of 11%.
Chris Webster, vice president of retail consulting and technology at Capgemini, said: “Throughout the history of the index, we have seen a noticeable rise in sales of certain goods whenever there is a major sports tournament on. This year’s World Cup is no exception, with online retail as a whole growing by the highest level in two years, and sectors such as clothing, alcohol and electricals rising especially rapidly. It’s good to see that consumers’ spirits haven’t been dampened by concerns over government spending cuts, and savvy retailers will have embraced the opportunity to draw in new customers with marketing and price incentives.”
Jonathon Brown, head of online selling at John Lewis, said: “May was another fantastic month for John Lewis online as we continued to drive forward our strategy of adding to our online assortment, improving the customer experience on the site and in our multi channel approach, and expanding our integrated marketing effort. This delivered a 47% year on year increase with star performances across all categories. Fashion was boosted by assortment growth and newness as we launched a series of new brands on johnlewis.com.”