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Online sales soar as experts tip biggest ecommerce Christmas

Online sales soared by 33.5% on Monday compared with the same day last year, a further sign this year will see the biggest ecommerce Christmas ever.

According to statistics from IMB Digital Analytics Benchmark, mobile shopping sales on Monday November 25 also shot up.

Mobile traffic grew to 42.4% of all online traffic, an increase of 68% compared to 2012. Sales completed via mobile devices grew 81.5% year-on-year and exceeded 31% of total online sales.  

Smartphone traffic accounted for 22.3% of all online traffic, while tablets contributed 20%. However when it came to making actual purchases tablet users made up 19.4% of online sales, whereas smartphone users contributed 12.4%.

Social media referrals also played a part in revenues. Shoppers referred from Facebook averaged £59.39 per transaction compared to £36.50 for shoppers coming from Pinterest.

Facebook referrals also converted sales at two times the rate of referrals from Pinterest.

Readers' comments (1)

  • We recently analysed data from our clients for the last three months of 2012 and we predict Thursday 5th December will be the busiest shopping day for clothing retailers. There were 29% more site visits when compared to the rest of the Christmas shopping period in December (until 24th), as well as a 28% increase in conversions, 60% increase in transactions and a 7% increase in average order value.

    Good news indeed for retailers!

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