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Pinterest adds functions for third-party sites

Picture-sharing website Pinterest has released an application programming interface (API) that will allow customers to ‘pin’ images directly from retailer’s websites.

Previously, users of the site could follow brands and retailers on the Pinterest platform and pin products from the site onto their own Pinterest boards.

Retailers can now integrate the API into their own site, which will automatically show which products have been pinned the most and give customers the option to see which item has had the most traction via Pinterest.

Pinterest has stated that further APIs will be rolled out in the coming weeks including top repins, most recent pins, related pins, most clicked-through pins and pins from specific search terms.

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