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Progress in cyberspace

Multichannel is the buzz word of the moment - how can you join up your clicks and bricks operations and seamlessly bounce shoppers from your website to your store and back again?

Etail remains a bright spot for the fashion sector, delivering consistent double-digit and sometimes even triple-digit growth and therefore securing itself as an investment priority for any retailer that wants to get ahead in these challenging times.

Multichannel is the buzz word of the moment - how can you join up your clicks and bricks operations and seamlessly bounce shoppers from your website to your store and back again? Making sure all of your touch points are up to scratch and delivering an experience that reflects your brand credentials has never been more important while managing stock across your entire portfolio is vital to maximise returns.

In-store Argos-style ordering screens are appearing in fashion indies as well as on the high street while pure-play etailers are sweating their expertise to deliver incredible editorial-led online shopping experiences with, more often than not, exceptional customer service to back it up. Read the results of Drapers’ first ever Hit or Miss survey of the top etailers on to see who is leading the pack and who is lagging behind.

Customers are getting ever more demanding. More of them are experimenting with shopping via their mobile phones while others are wildly and publicly “tweeting” about their shopping experiences - both good and bad.

The rapid advancement in technology over the past 10 years continues to gather pace. We ask etail experts to forecast what the next five, 10 and 15 years of developments will look like. Predicting where the customer is heading next and being one step ahead will be vital to competing in this increasingly crowded fashion cyberspace.

 

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