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Reiss overhauls website with focus on editorial

Reiss has revamped its website with more of an emphasis on images and a stronger focus on editorial as the retailer looks to create a slicker experience.

The relaunch of the site, which was redesigned in-house, includes a boost in editorial content, the ability to ‘buy the look’ in a single click and a shop the look book.

Reiss has also switched the domain of the site from Reissonline.com to Reiss.com.

Reiss ecommerce director Dan Lumb said: “We’ve cleaned up the site and made it a slicker experience, which connects consumers more quickly to the product. We wanted to create a site that doesn’t look like everybody else. We’re brought our own identity to the site.”

Lumb said the site, which soft launched last week, had already seen conversion rise by 30%.

To coincide with the relaunch, Reiss has rolled out worldwide delivery, adding the likes of Australia and New Zealand to the countries it delivers to. Lumb said since it switched on international delivery in the past week, Australia, Canada and Hong Kong had performed particularly well.

The move is part of the retailer’s strategy to boost its inertnational presence. In the next few weeks the retailer will double the number of Bloomingdales stores the brand is stocked in from seven to 14.

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