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Report analyses multichannel

Drapers has launched Multichannel Now, the most in-depth research report yet on the impact multi-channel strategies are having on UK retailing.

Based on in-depth interviews with dozens of the UK’s leading retailers, the report gives insight into their multichannel strategies. The interviews were off the record, allowing the retailers to speak freely about how their businesses have adapted

to the multichannel world, and the changes they face to meet the enormous challenges the new retail world brings.

As well as insights from across the retail sector, it also includes specific content on the fashion market, including examining how fashion retailers are fast developing innovative online offers.

Chapters are devoted to fulfilment, mobile commerce, social networking, and the impact the rise of multichannel strategies will have on stores and property, and there is also a comprehensive guide to the multichannel strategies of the UK’s top 100 retailers.

The report is £399 for Drapers subscribers who order before December 17, or £499 after that. For non-subscribers, the price is £699.

Go to www.subscription.co.uk/products/mchn or call 0844 848 8858 or 01858 438847 (overseas) for more information.

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