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Retail search grows at fastest rate this year, driven by mobile

Customers searching for retailers using Google grew at the fastest rate ever this year, driven by a surge in mobile search.

The number of customers googling retailers soared by 35% in the third quarter compared to the same period in 2010, according to the BRC-Google Online Retail Monitor.

A 168% year-on-year rise in mobile searches drove the surge.

Searches for the UK’s multi-channel retailers went up by 26% in the third quarter, next to 71% for retailers with pure online presence.

Overseas consumers searching for UK retailers grew by 34% in the quarter, while the volume of UK shoppers searching for retailers abroad rocketed by 78% compared to the same period in 2010.

The search term ‘wedding dresses’ was the only fashion item to appear in among the top 10 retail-related searches in the three months to September.

Across retail sales, handbags were the most popular accessory in October, while hats, gloves, scarves and tights struggled in unseasonably warm weather, the last BRC-KPMG Retail Sales Monitor results found.

Footwear made marginal year-on-year gains after two months of decline. The higher temperatures knocked sales of pricier winter boots, but boosted the performance of ankle boots. Footwear like-for-like lifts were also against weak results from last October.

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