This year’s Cyber Monday is set to break all records online, with the number of visits expected to grow by more than a third on last year.
According to Experian’s online monitoring arm Hitwise today (December 3) is expected to be the busiest online shopping day pre-Christmas, with 115m visits to etailers forecast for today, a 36% increase on last year.
The research firm predicts UK consumers will spend 15m hours shopping online today.
Consumers are expected to clock up 375m hours shopping online across the whole month, 32m hours more than in 2011, equivalent to a 9% increase.
James Murray, digital insight manager at Experian Marketing Services, said: “Christmas 2012 is on track to be another record-breaker for online retail, outstripping 2011 on all fronts.
“This will be the peak of pre-Christmas shopping in the UK so marketers need to make sure their campaigns are in place to maximise traffic on Cyber Monday: it’s not too late to promote special offers through email and social media.
“Understanding what people are interested in, the best channels to engage customers through and when to reach them will be crucial to success this Christmas.”
Online brand protection company Netnames said that more than £420m will be spent at etailers in the UK today.
Chief commercial officer Simon Jackson added: “However, our research into the UK’s online shopping trends suggests that this Monday will only be the start of a record breaking four week period of ecommerce spend.”
Mondays are expected to remain the most popular online shopping day throughout the month, however Boxing Day is also expected to be record breaking with 140m visits to online retail sites and approximately £500m spent.