Selfridges is launching a click-and-collect service, which will include 30 minutes’ free parking for customers picking up items at its London flagship.
From May 9 the luxury department store will offer click-and-collect from all four of its stores, in what it described as its “most important and sophisticated online service development to date”.
Any purchase made online before 4pm will be available to collect the following day from a dedicated pick-up point.
Items can be collected as soon as Selfridges’ doors open at its Oxford Street, Manchester Trafford, Manchester Exchange Square and Birmingham Bullring stores. Selfridges’ claimed this will be the earliest facility available in the UK.
Users can select which day they would like to collect their items, within seven days of ordering, and “try before they fly” any clothing or accessories they have purchased.
Selfridges will also offer carry-to-car services and is introducing iPads to the dedicated collection points, enabling users to browse further.
The move comes ahead of Selfridges’ planned launch of its transactional website globally later this year, which will see it deliver to 54 countries worldwide. The launch will kick off with Europe in August and eventually include territories such as China.
Multichannel director Simon Foster said: “This is an exciting new dimension to the Selfridges shopping experience and part of our ambitious plans to enable maximum flexibility in how our customers choose to shop at Selfridges.”
Selfridges also plans to create the world’s biggest denim department in its London store, comprising 11,000 pairs of jeans from 60 brands, with prices ranging from £11 to £11,000.
The expansion – which will see the dedicated denim area swell to five times its current size – is Selfridges’ biggest ever womenswear investment project.
By next month, the space will cover 26,000 sq ft and include jeans from the likes of Primark, Paige, J Brand, Levi’s and Christopher Kane. It will have 18 fitting rooms and the first denim focused personal shopping suite.
Womenswear director Judd Crane said: “Denim is too often bought in very selective styles by most retailers, making each offer quite specific and limited. We want our customers to rediscover how versatile denim is and how much fun and beautiful it can be, at virtually every price point.”