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Sergio Rossi expands globally

Sergio Rossi, the Italian luxury footwear and accessories brand, is primed for global expansion after launching a worldwide online store available in 100 countries.

Sergio Rossi has launched a worldwide transactional website fully compatible with iPad, iPhone and smartphones.

The redesigned and global website will allow consumers to buy from the entire womenswear, menswear and accessories collections. Additionally consumers will be able to explore the brand’s history and heritage online.

The brand has created an enhanced online consumer experience through presentation, structure, and content. The site depicts a similar design to the brand’s Front Stage/Back Stage concept developed for the Sergio Rossi stores with dark product pages mirroring the intimate ‘Back Stage experience’.

The site will be available in English, Italian, French, German, Russian, and Japanese. A Chinese site is planned to go live in 2013.

The new site is the first website to be launched as part of the joint venture between PPR and YOOX Group.

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