Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Isme

Shop Direct launches online department store

Home-shopping giant Shop Direct Group is to launch an online department store targeting style-conscious 50 plus women and fronted by actress Lynda Bellingham.