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Shopbop grows designer boutique

Versace, JW Anderson and Jean Paul Gaultier are among the 30 designers set to join designer etailer Shopbop.

The online retailer is adding a plethora of new designers to its store for pre-spring and spring. Other designers to join the mix include Mugler, Jason Wu, Vera Wang, Alberta Ferretti and Carven.

Shopbop.com overhauled its website for autumn 12. The homepage was redesigned with six rotating editorial features and daily editorial content. The design is now more minimal and product images are 60% larger to better showcase products. Detail pages for products also now feature videos and users can also now share items across social platforms.

The etailer said as a priority in 2013 it would strategically expand its “designer boutique” section to appeal to its core customer.

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