Designer etailer Shopbop.com has overhauled its website marking the beginning of an interactive launch of new features that will be unveiled throughout the autumn 12 season.
The homepage has been redesigned with six rotating editorial features and daily editorial content. The design is now more minimal and product images are 60% larger to better showcase products. Detail pages for products also now feature videos and users can also now share items across social platforms.
The online retailer has marked the redesign with a video, which is designed to communicate the Shopbop mission of being a launch pad for designers. Shopbop has also launched an online fashion game which will allow users to ‘launch’ designer/stylist/blogger avatars towards targets.
Jeff Yurcisin, president of Shopbop, said: “Shopbop is at the centre of the convergence of editorial and commerce. The site redesign is an output of the belief that we serve as much as an editorial destination as a commerce destination.”
He added: “Our objective is to show the product to the customer in the most compelling way.The adjustment in the background and the addition of video allows us to offer her a ‘virtual’ in store experience on site.”