Aggregate site ShopStyle has made a raft of new editorial appointments following on from the re-launch of the website last month.
Joanna Wells has joined as a consultant, editorial director and will be responsible for directing the brand’s marketing activity in the UK, France and Germany. She will be tasked with ensuring that ShopStyle has international recognition.
Wells was previously digital director at agency Clock where she managed product development for the BBC, Channel 4 and News Corp.
Sian O’Flaherty, formerly style editor and partnership manager at womenswear site Lyst.com, has also been appointed by ShopStyle as UK marketing manager. She has been joined by Alex Stoll who has moved to the UK team from the German division of the company. Stoll will handle, partnerships and events in UK.
Sally Hillman has also joined the UK team as blog editor, having previously working at Focus PR and as a journalist. She has been tasked with creating a blog to help increase traffic, time spent on site and drive sales.
ShopStyle re-launched its website in November. The design now fits any browser size and the vertical scrolling display fits 400 products per page. The website has also been upgraded with filters, favourites, recommendations and personalisation.