Aggregate site Shopstyle has re-launched its website this week in a move to create a more seamless shopping experience.
The design now fits any browser size and the vertical scrolling display fits 400 products per page. The website has also been upgraded with filters, favourites, recommendations and personalisation.
The website was redesigned for increased engagement and users can now share products with friends, join groups and create looks.
Shopstyle said it wanted to create “a modern holistic and seamless shopping experience”.
“While over the years we have launched many new features these sometimes were buried behind other functionality because of the site design,” the company said.
“We wanted to bring our most important features to the forefront and upgrade the experience with filters, favourites, and recommendations and personalisation, and needed to upgrade our overall aesthetic so that these features could be highlighted and truly integrated with the overall experience.”